A point of excellence in Made-in-Italy products, in innovation and sustainability at the heart of the first Universal Expo to take place in an Arab Country in the ME.NA.SA. area (Middle East, North Africa and South Asia): this is the highlight of the partnership between Lavazza and the Italy Pavilion. The prestigious Italian coffee brand will be present at Dubai as Platinum Sponsor with its products and services throughout the 6-month Expo running from the 1st of October 2021 to the 31st of March 2022.
Lavazza’s project for the Italy Pavilion is designed to offer the visitors to Expo Dubai a truly “Sustainable Coffee Experience” based on the deployment of the best products and technologies. For example, visitors will be served washed Arabic coffee mixes of the Lavazza ¡Tierra! range of products: a prized eco-friendly coffee respectful of local cultures produced through sustainable agricultural procedures and certified by the NGO Rainforest Alliance. Among some of the curios, the story of a unique coffee machine that returned to Italy after being flown to the International Space Station.