A partnership in the name of Beauty and Sustainability was signed between the Italian Commissioner’s Office for Expo 2020 Dubai and Kartell, the company that decorated the spaces dedicated to institutional events and meetings of the Italy Pavilion at the Universal Expo.
Kartell will decorate the spaces with a mix of its best-selling products and some of its latest creations. Transparency, one of the distinctive features of the Italian company, becomes the symbol of sustainability through the use of the new polycarbonate 2.0. Louis Ghost – the company’s iconic piece that will decorate the Amphitheatre – is produced with this new sustainable material mostly through the ISCC-certified synthesis of waste material from the pulp and paper industry.
Kartell will also use new products made of recycled material derived from the clean and uncontaminated waste from other sectors of activity. Wood, industrially processed with a minimum-consumption production technique based on wood from FSC® certified forests, guarantees the origin and the correct exploitation of forest resources.Throughout the 6-month Expo, Kartell will have the opportunity to organize events in which environmental sensitivity, the circular economy and beauty will trigger the narrative of the company’s commitment and philosophy.