Florence, Capital of the Beauty and the Beautifully made

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Florence, Capital of the Beauty and the Beautifully made

  • Normal day
  • Not bookable Event


10 October 2021 - 11:00

10 October 2021 - 18:00


10 October 2021 - 09:00

10 October 2021 - 16:00


Italy Pavilion - Anfiteatro


Innovation Regional news Sustainability



Florence boasts an outstanding cultural and artistic heritage, attracting million visitors from all over the world. It also hosts several large corporations and a wide network of small and medium-sized enterprises producing high-end goods. Florence is therefore both a world-renowned art city and a major manufacturing hub, symbolising Italy’s beauty and creativity.
The city’s contribution to global culture and business will be discussed during an international forum involving key representatives of the private and public sector. Florence will be the starting point of a wider debate, which will draw attention to the concept of beauty in all its forms and will foster dialogue and collaboration between nations and people from different backgrounds, consistently with the Universal Exhibition’s mission and values. The event will be held on 10th October at the Italy Pavilion and will be split into two sessions: the first part will be centred around culture, science and fine arts, whereas the second one will focus on business. The Florentine delegation to Expo 2020 will be headed by the mayor of Florence and will include top institutional players, namely Maggio Musicale Fiorentino, Uffizi Gallery, University of Florence, Chamber of Commerce, Confindustria Firenze as well as Cassa di Risparmio di Firenze Foundation, some business associations and firms from different industries.