The appeal of Made-in-Italy design in an expression of the Genius and Ingenuity of our Country constitute the core of the experience at the Italy Pavilion at Expo 2020 Dubai thanks to the Italian Genius exhibition which was opened at the presence of the Minister of Economic Development Giancarlo Giorgetti in the Short Stories Section of the exhibition itinerary, and which will be running until the 22nd of November.
8 – 22 November
The exhibition is promoted by the Ministries of Economic Development and of Foreign Affairs concertedly with the Italian General Commissioner’s Office for Expo 2020 Dubai. The exhibition was co-organized by ADI (Associazione per il Disegno Industriale), the Italy Pavilion’s scientific partner, Unioncamere (Union of Italian Chambers of Commerce, Industry, crafts and agriculture) and ITA (Italian Trade Agency), its institutional partners.
CLICK HERE for the interview with Prof. Carlo Martino – University of Rome La Sapienza, co-Curator of the Italian Genius exhibition
The historic and modern Icons on display at the Italy Pavilion testify to the connection between creativity and handicrafts, between design and production. Italian Genius represents the most potent soft power of our identity, of the Italian beauty that connects people, both past and contemporary.
CLICK HERE for the interview with Prof. Francesco Zurlo – Milan Polytechnic, co-Curator of the Italian Genius exhibition
The economy of beauty, the beauty of culture, beauty applied to work and manufacturing that, in addition to producing economic results, also creates reputation and credibility. What any Country measuring up to international competition needs and that Italy proposes in this exhibition are thoughts, ideas, the capability of converting projects into unique objects that we want to accompany us in our everyday life, in our homes, in our workplace, and in the cities in which we live our daily lives.