With the first Global Executive Master in Luxury Management (GEMLUX), certified in both Europe and the United Arab Emirates, the Graduate School of Business of the Polytechnic University of Milan offers a tangible example of the important scientific and cultural diplomacy operation that Italy will bring to Expo 2020 this forthcoming October.
The post-graduate course of the Polytechnic University, a partner of the Commissioner’s Office for Italy’s participation in the Universal Exhibition, is organised together with the University of Wollongong in Dubai.
It will be presented this forthcoming Sunday in the Emirati city at the presence, among others, of Andrea Sianesi, the President of the Fondazione Politecnico di Milano foundation, Alessandro Brun, the Director of the GEMLUX Programme, Alex Frino, the Vice-Chancellor of the University of Wollongong, alongside some of the leading exponents of the international luxury sector.
The respective Commissioners for Italy and Australia’s participation in the Expo, Paolo Glisenti and Justine McGowan, will also be speaking at the event. The main seat of Wollongong University is in Australia.
With a double certification, in Italy and in the United Arab Emirates, the professional master’s course will offer specific experience and knowledge regarding the complex management of luxury brands, enabling the participants to spend time not only in Dubai but also in Milan and in other key cities of the luxury sector in Europe.
“The Master in Luxury Management of the Polytechnic University of Milan, which, thanks to the partnership with Wollongong University in Dubai, has now become global” – commented Commissioner Glisenti – “is the ideal embodiment of the educational package that Italy will be bringing to Expo 2020: multidisciplinary and multi-sectoral, given that it incorporates diverse skills and creates opportunities in several luxury sectors, including product development, branding, finance and marketing. Moreover, it is a specialistic master’s course attuned to the interests of thousands of youths from around the globe who will be visiting the Italy Pavilion, also to understand how to approach their university studies in their quest for a profession and career opportunities. We’ll prove that in Italy it’s possible.”
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